Tata Swach launches its new variant of non-electric water purifier, ‘Desire Plus’

TATA Desire Plus
TATA Desire Plus

Hyderabad, 16 February 2017: Tata Swach, the revolutionary brand of nano silver technology water purifiers, unveiled a new variant, Tata Swach Desire Plus. Tata Swach Desire Plus is a first-of-its-kind non-electric water purifier with a gravity driven Desktop Ultrafiltration (UF) with a significantly higher life.

Ultrafiltration (UF) is a type of membrane filtration in which a filtration pressure or concentration gradient leads to the separation of contaminants through a semipermeable membrane. Unlike other conventional UFs, Tata Swach Desire Plus UHF is designed to work under gravity in a desktop purifier format and deliver safe potable water without any energy involvement. It has a high flux (flow rate) that works under gravity as sole energy and effectively removes viral particles and the smallest of all pathogens. The cartridge life of this filter is up to 6,000 litres, one of the highest in its category. The product uses no chemicals and offers pure drinking water at the lowest cost of 9 paise/ litre as compared to Rs. 20/ litre by branded packaged drinking water.

Launched in 2009, Tata Swach is a product that was innovated keeping in mind the health of consumers. The need for something as basic as clean drinking water for people across the economic strata was the very thought behind the product launch. Since its launch, Tata Swach has won the title of ‘Product of the Year 2012’ in the Water Purifiers category basis an independent survey conducted by Nielsen, and has been the recipient of prestigious international awards like Design of the Decade by IDSA, USA (2010), ICIS Innovation Award, UK (2010), iF Product Design Award, Germany (2010), WSJ’s Asian Innovation Award, Hong Kong (2010).

Tata Swach Desire Plus will now be available across all leading outlets in Hyderabad, at an attractive price-point of Rs. 3,200/- only. Customers can connect on Tata Swach’s toll free helpline numbers 1800-2-5858585 and 1800-2-002205 or e-mail at tataswach@tatachemicals.com for any assistance or feedback.